Hop Into the Year of The Rabbit with Karen X Cheng

illustration of a red and gold rabbit

Celebrate in a Whole New Way

McDonald’s teamed up with award-winning director Karen X Cheng to celebrate Lunar New Year in a whole new way. Like most millennials, Karen grew up going to McDonald’s with her parents. So this Lunar New Year we hope you’ll join us in celebrating family and future with the immersive 3D Lunar New Year art. Experience it for yourself with an Instagram (IG) Augmented Reality (AR) Filter or in the Metaverse.

AR Filter

Developed exclusively for IG, welcome the Year of the Rabbit—right in your living room.

VR Experience

Join us for an immersive experience in the metaverse via desktop, mobile or virtual reality (VR) headset.

Behind the Scenes

Learn more about how the filter and commercial were created at McDcanvas.com

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