McDonald's Black & Positively Golden® Scholarship: A Legacy of Opportunity and Education

In 2021, McDonald’s partnered with the Thurgood Marshall College Fund (TMCF), to create the Black & Positively Golden® Scholarship Program. The initiative supports bright young minds headed to the nation’s HBCUs (Historically Black Colleges & Universities).

In 2024, the B&PG Scholarship Program will award $1 million in HBCU scholarships to more than 60 scholars. The program will also provide students with a subscription to the Black-owned, mental health app Alkeme. The technology provides access to an extensive library of mental health and wellness content curated by Black mental health professionals. This means that students not only get financial help getting to college, but they also get support that could help them thrive there.

The B&PG Scholarship Program is the latest example of McDonald’s long-standing commitment to education in Black communities. The company has awarded millions in scholarships over the past decade and is deeply committed to supporting brilliant young minds and brighter futures.

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